MCE UGP to host CIM conference on 8th August

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Published July 10, 2017

Written by: Ulster Grand Prix

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The MCE Ulster Grand Prix will proudly host a CIM conference on tourism marketing during 2017 bike week.

Tourism in Northern Ireland has grown substantially over the last five years. The past year has been particularly strong for tourism, with visitor spending reaching unprecedented levels and attracting record numbers of visitors from outside Northern Ireland. 

During 2016 4.6 million overnight trips were taken in Northern Ireland by visitors and residents, staying for more than 15 million nights combined, generating over £850 million, an 11% increase on the previous year’s figures.

This equates to some £2.3 million spent by tourists every day; Statistics provided by Tourism NI/NISRA 2017. 

With these fantastic figures, the industry is growing. Growth also means more competitors therefore each business involved in the industry sector is looking for more creative ways to market itself and stand out from the crowd.  

This conference will hear from Tourism NI officials and three case studies from the Lisburn area, of which will be of particular interest to businesses in the tourism sector.

The agenda will include the following:


Please email for more details and to book.