When Lidl came to the UGP party last year, little (pardon the pun) , did we know just how large their commitment would be to the “World’s Fastest Road Race.” With Headquarters at Nutts Corner Roundabout, they could not be closer to the event itself and in their staff they have transmitted a huge amount of energy, passion and pride in being co-sponsors of the UGP.
Lidl recently embarked on a nationwide advertising campaign which put the Metzeler Ulster Grand Prix front and centre and included over half a million leaflets in national newspapers, an instore promotion and Billboard campaign at 36 locations to say nothing of a growing audience of over 30,000 fans on facebook.- world class PR.
In the run up to this weekend, Lidl sold UGP wristbands and programmes instore with all proceeds going to UGP. They have embarked on a competition which will see them give away a Honda CBR125R Repson Replica, in aid of Cancer Focus and their Dome in the Trade Village which houses the bike is phenomenal and is a must see for everyone at Dundrod.
Philip Mitchell, Commercial Manager for UGP commented, “ Up close and personal, I have rarely experienced a multinational organisation not only extend such good will and generosity to a local community but engage in such a pro- active way with its clients as Lidl.“
Lidl first arrived in Northern Ireland 13 years ago and now has 36 stores across the province. Lidl is passionate about sourcing fresh, quality produce which represents the best of Ireland and of Europe. Lidl works closely with more than 40 local suppliers to bring the best of Northern Ireland produce to your home including meat & poultry, dairy, fresh fruit & vegetables and baked goods.