Chartered Institute of Marketing returns to the UGP trackside with breakfast briefing

For the third consecutive year, the Chartered Institute of Marketing will host a free seminar during the MCE Insurance Ulster Grand Prix Bike Week.

This year’s special breakfast briefing will take place on Tuesday 7th August and will platform the different techniques and tactics available to market attractions, festivals and events.

The free event organised in association with the MCE Ulster Grand Prix and Lisburn & Castlereagh City Council will share the perspective of four marketers and will be followed by a Q&A session.

Speakers will include Joanne McErlain, Founder of local marketing agency Babble, Eimear Kearney, Marketing Officer for Lough Neagh and its Waterways, Tracey O’Toole, PR and Communications Manager at Montalto Estate and Elaine Good, Owner of local self catering outfit Good Cottages.

Geoff Wilson, Brand Manager at the MCE UGP said: “I’ve been involved on the marketing side of the Ulster Grand Prix for several years and we have a great story to tell about how we’ve raised the profile of the event.

This free seminar will offer attendees a rare insight into the world of success in marketing and with contributions on the day from some of the leading event, attraction and festival marketers in Northern Ireland, this is an event not to be missed.”

The event will take place in the MCE Ulster Grand Prix hospitality marquee in Dundrod, County Antrim. Registration will take place from 07:30 with the event kicking off at 08:00 sharp and finishing at 09:30.

To register, visit

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