MCE Ulster Grand Prix “Gets Social” with Chartered Institute of Marketing event

You are invited to attend the MCE Ulster Grand Prix Social Media Conference at the Dundrod Paddock.

The MCE Insurance Ulster Grand Prix has announced it will host a Chartered Institute of Marketing (CIM) seminar on social media for local businesses on Tuesday 9th August.

With speakers from the Irish Football Association, Belfast Giants, MCE Ulster Grand Prix and University of Ulster, the event will provide insights into how the lessons from sports marketing can help businesses of all sizes succeed in the digital world.

This free event organised in association with the MCE UGP and Lisburn & Castlereagh City Council will offer participants the chance to learn new skills and soak up the atmosphere at one of Northern Ireland’s biggest sporting events.

The event will take place in the MCE Ulster Grand Prix hospitality marquee in Dundrod, County Antrim. Registration will take place from 07:30, the event will begin at 08:00 sharp and finish at 10:00.

Geoff Wilson, Brand Manager at the MCE UGP said: “I’ve been involved on the marketing side of things for several years and we have a great story to tell about how we’ve raised the profile of the road racing event and reached a wider audience through strategic digital communications.

This free seminar will offer attendees a rare insight into the world of success in marketing and with contributions on the day from some of the top sporting and educational organisations in Northern Ireland, this is an event not to be missed.”

Councillor Tim Morrow, Chairman of the Council’s Leisure & Community Development Committee added: “This year the Council is delighted to be working with the MCE Ulster Grand Prix on a number of events throughout Bike Week.  As a businessman I am looking forward to this business conference that will give a valuable insight to those present on how social media can be utilised to increase brand awareness, customer engagement and for promotional purposes.”

Carol Magill, Network Manager for CIM (Ireland) said: “This event is free and open to CIM members and non-members. It is a unique opportunity for businesses to reflect and learn from how sport uses social media to make connections and position themselves as a leading brand amongst their customers.  The focus of the presenters is support businesses to take away practical insights they can apply to their commercial activities.  This small investment of two hours, will offer real dividends.”

To register, visit



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